Lynton Crosby AO
Co-Founder & Executive Director

With three decades of marketing and communications experience, Lynton Crosby's advice and expertise is regularly sought by leading figures in the corporate and political sector.

Lynton Crosby's understanding of the importance of delivering results based recommendations, advice and direction comes from having worked on dozens of communications and election campaigns in Australia , the United States and the United Kingdom .

Lynton has successfully directed communications and lobbying campaigns and provided strategic ‘boardroom' counsel for companies in resources, finance and banking, media, retailing, agribusiness and manufacturing.

In April 2005, the Australian Financial Review Magazine's feature on powerful people of the decade placed Lynton "in the pantheon of the most influential figures in Australian politics".

Lynton Crosby's intuitive sense of delivering the results that are needed has been finely honed through his many years of providing high level advice to Prime Ministers, Premiers, Opposition Leaders and Members of Parliament.

Mark Textor
Co-Founder & Executive Director

As Australia 's most successful pollster and campaign strategist, Mark Textor is acknowledged as the most astute judge of public sentiment in Australia today.

His unique grasp of public opinion and success in delivering winning strategic advice to public and private sector clients prompted Business Review Weekly (BRW) to include him in its list of Australia 's 50 Most Influential People in Australian Business (2000). The Australian Financial Review also named Mark as one of the 10 most powerful people in Australia in 2007. He was the youngest figure honoured in both the BRW and the AFR lists in 2000 and 2002. These publications recognized Mark's ability to delve deeper into the critical factors that drive consumer, investor and voter behaviour; and devise strategies and tactics to influence it.

As a pioneer of values-based communication in Australasia , Mark's insight into behavioural change has been sought by business and community leaders around the world. Mark has earned the recognition of some of Australia 's most respected commentators and academics for his work, which has also included counsel for some of the most significant investor and consumer communications campaigns in Australia .

Mark's direct clients have included governments, premiers and opposition leaders in six countries and the CEOs and Boards of major Australian and multi-national companies in a broad range of industries, including; mining, fast moving consumer goods (FMCG), pharmaceutical, retail, financial services, banking (“Big Four”), tobacco, renewable energies, oil, gas and farming sectors.

He has also been engaged by more than 20 premier national industry associations, including the Australian Bankers' Association, the Business Council of Australia and Free TV.

Mark is responsible for the exclusive qualitative research used by The Australian newspaper for its ‘Investor Jury' study, the first of its kind to systematically depth survey retail investors large and small.

Prior to founding Crosby|Textor, Mark was Australasian Managing Director and one of the three founding Asia-Pacific team leaders of Wirthlin Worldwide, a USD$60+ million dollar market research firm, helping to establish offices in Singapore, Hong Kong, Canberra and Sydney.

Mark holds a degree in Economics from The Australian National University. He is a full member of the Australian Market & Social Research Society (AMSRS) and is a Qualified Practising Market Researcher (QPMR) the accreditation for Australian researchers with a wide range and depth of expertise. Significantly, Mark is often asked to provide insights into true public opinion by the Society to feed back to its members.

Mark was born and raised in the Northern Territory .