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Shareholder activism is rapidly on the rise.
Corporations and their leaders are increasingly the victims of campaigns in favour of narrow, sectional interests.
Escalating competition for capital means that share prices often do not reflect a business’ achievements or prospects.
Globalisation of capital markets has raised the bar for credibility, accountability and leadership. The need to perform has been replaced by the need to outperform.
Companies and their leaders therefore require not just media management, but more sophisticated campaigns that incorporate new, high-level campaign methodologies to communicate with – and change the behaviours of – financial stakeholders.
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Alert
C T Financial Pty Ltd
(ACN 120 970 078) has no connection whatsoever to CT Financial Solution
(NSW BN98241445).
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